Marketing Solutions

On Target. On Time. On Budget.

Research

Go beyond the scope of standard market analysis with behavioral science-driven tools that turn previous performance into valuable insights. Our research uncovers the invaluable ‘why’ driver of human behavior, enabling us to better define and identify customers and generate more effective customer models that respond to personalized messaging.

Strategy

JSM turns behavioral insights into actionable strategies that align with your brand goals and customer instincts. We design marketing plans that integrate data-driven audience models, creative testing, and multichannel cadence planning—giving you a roadmap that builds trust, drives engagement, and sustains growth. Our strategies are flexible, technology-agnostic, and built to adapt as your customers and markets evolve.

Data & Modeling

JSM can access and provide lists from multiple first-party data sources, utilizing thousands of attributes tailored for end-to-end modeling, analysis, and hygiene. We provide in-depth definitions and analyses of current customers to generate the insights needed for better targeting and look-alike prospecting. Our database management tools make it easier to conduct iterative testing and optimization, refining lists and targeting new customers.

Bureau Processing
JSM collaborates with the three national credit reporting agencies to aggregate and analyze consumer credit data, applying advanced scoring models and business rules to segment prospects with the highest likelihood of conversion. By leveraging trigger-based campaigns and national prescreening methodologies, JSM customizes credit offers and efficiently manages risk, ensuring the identification and acquisition of high-quality accounts while optimizing net conversion rates.

Creative & Testing

JSM’s in-house creative services are built on an effective combination of behavioral science research, in-depth data analysis, and experienced team leaders with decades of experience. We know that persuasive creatives are the foundation of a connected customer journey from mailbox to sale. We will analyze and redesign creatives to fit a custom strategy that aligns with your campaign goals and follow up with continuous improvements through testing.

Continuous testing is essential to any campaign to refine messaging and reach new customers. From proven templates to A/B testing to more advanced multivariate testing, we’ll continue to refine messaging so you can stay cost-effective and competitive while expanding your customer base.

Multichannel Execution

Our platform is built to handle the speed and precision required to optimize performance in a multi-touch, multi-channel campaign where tight delivery windows for a personalized, relevant trigger mail piece and digital ad make the difference in customer response. Our scalable production capabilities enable a wide range of formats and solutions to be cost-effective without sacrificing personalization, quality, or speed-to-market. Never miss a mail date and see the difference when your message reaches the right customer at the right moment.

Augmented Reality
Trigger Mail + Retargeting
Display & Mobile Advertising
Search Engine Marketing (SEM)
Email Marketing Campaigns
Social Media Marketing & Branding
Digital Out-of-Home (DOOH)
Connected TV (CTV)
Video Advertising

Analysis & Reporting

With custom dashboards and API integrations, JSM puts campaign performance at your fingertips. We provide attribution modeling across touchpoints, detailed analytics, and tailored reporting so you know exactly what’s working and why. Our reporting doesn’t just measure results; it delivers insights that fuel continuous improvement, ensuring every campaign performs stronger than the last.

JSM can access and provide lists from multiple first-party data sources, utilizing thousands of attributes for end-to-end modeling, analysis, and hygiene. We provide in-depth definition and analysis of current customers that generate the insights needed for better universe projections and prospects. Our database management tools make it easier for iterative testing and optimization to refine lists and target new customers.